Sports teams often use lettermarks as part of their greater branding systems. It’s the design of a brand’s initials only. Many companies use a brandmark as one part of a greater logo family.Ī lettermark is like a logo’s monogram. Brandmarks are also useful for internal communications or when you want to be subtler with your branding. #Wordmark creator fullSometimes space just isn’t available for your full wordmark. That oh-so-sleek nibbled fruit tells you all you need to know.īrandmarks, also called iconic logos or logomarks, are useful for small business, too. You don’t need to read a company name of the back of your Mac to know it’s an Apple product. The world’s most recognizable companies use brandmarks because they’re so well-known that a symbol is sufficient. But using a wordmark as your primary logo can be difficult if you have a particularly long or difficult to pronounce business name.Ī brandmark is a symbol that represents a brand without the accompanying name. This can be especially important for small businesses and nonprofit organizations that haven’t yet built a large following. The benefit of a wordmark is that it features the full name of your company or organization so it cultivates clear brand recognition. Wordmarks can also be called logotypes, emphasis on type. The whole design is wrapped up in the typography, the nuanced handling of the letters only without additional symbols or graphics. It includes the exact typeface, color, letter spacing, and arrangement of a word. Use this quick guide to master logo terminology and learn about the most common logo forms.Ī wordmark is the custom design of a brand name. Logos come in all shapes, sizes, and formats.
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